{"id":41079,"date":"2025-04-04T04:40:12","date_gmt":"2025-04-04T02:40:12","guid":{"rendered":"https:\/\/www.schepers-photography.de\/?page_id=41079"},"modified":"2025-04-09T20:13:16","modified_gmt":"2025-04-09T18:13:16","slug":"advertising-photography","status":"publish","type":"page","link":"https:\/\/www.schepers-photography.de\/en\/werbefotografie\/","title":{"rendered":"Advertising photography - make your brand visible"},"content":{"rendered":"<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-werbesofa-core-overlay alignfull is-position-bottom-left\" style=\"min-height:43.6rem;background-image:url(https:\/\/www.schepers-photography.de\/wp-content\/uploads\/2024\/03\/eigenwerbung-lust-auf-gut-wie-bekommt-man-solche-bilder-hin-scaled-1.jpg);background-position:59% 57.99999999999999%;background-size:cover\"><div class=\"wp-block-werbesofa-core-overlay-innerblocks-container\"><div class=\"wp-block-werbesofa-core-overlay-innerblocks\">\n<div class=\"wp-block-werbesofa-core-spacer top left\" style=\"color:#fff;height:3rem\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1440 320\" preserveaspectratio=\"none\"><path fill=\"currentColor\" fill-opacity=\"1\" d=\"M0,160L48,144C96,128,192,96,288,96C384,96,480,128,576,122.7C672,117,768,75,864,96C960,117,1056,203,1152,229.3C1248,256,1344,224,1392,208L1440,192L1440,320L1392,320C1344,320,1248,320,1152,320C1056,320,960,320,864,320C768,320,672,320,576,320C480,320,384,320,288,320C192,320,96,320,48,320L0,320Z\"><\/path><\/svg><\/div>\n\n\n\n<div class=\"wp-block-group has-primary-accent-color has-text-color has-background has-link-color wp-elements-0a71360b23d903fcf2abc42faa4552cc has-global-padding is-layout-constrained wp-container-core-group-is-layout-1598a413 wp-block-group-is-layout-constrained\" style=\"border-radius:0.5rem;background-color:#28a88e;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h1 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--30);font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.625), 1.25rem);font-style:normal;font-weight:600\">Advertising photography - make your brand visible <\/h1>\n\n\n\n<p>Strong images help determine whether a brand is understood - or forgotten. Even before a text is read or a headline is understood, the image speaks. Advertising photography makes use of precisely this moment, <strong>because<\/strong> it shows what it's really about - <strong>without<\/strong> Showmanship <strong>and<\/strong> without clich\u00e9s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-werbesofa-core-spacer bottom left\" style=\"color:#f8f8f8;height:3rem\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1440 320\" preserveaspectratio=\"none\"><path fill=\"currentColor\" fill-opacity=\"1\" d=\"M0,0L48,32C96,64,192,128,288,165.3C384,203,480,213,576,208C672,203,768,181,864,176C960,171,1056,181,1152,160C1248,139,1344,85,1392,58.7L1440,32L1440,320L1392,320C1344,320,1248,320,1152,320C1056,320,960,320,864,320C768,320,672,320,576,320C480,320,384,320,288,320C192,320,96,320,48,320L0,320Z\"><\/path><\/svg><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-werbesofa-core-spacer bottom left\" style=\"color:#f8f8f8;height:3rem\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1440 320\" preserveaspectratio=\"none\"><path fill=\"currentColor\" fill-opacity=\"1\" d=\"M0,32L40,64C80,96,160,160,240,181.3C320,203,400,181,480,197.3C560,213,640,267,720,261.3C800,256,880,192,960,154.7C1040,117,1120,107,1200,85.3C1280,64,1360,32,1400,16L1440,0L1440,320L1400,320C1360,320,1280,320,1200,320C1120,320,1040,320,960,320C880,320,800,320,720,320C640,320,560,320,480,320C400,320,320,320,240,320C160,320,80,320,40,320L0,320Z\"><\/path><\/svg><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-werbesofa-core-spacer bottom left\" style=\"color:#ffffff;height:3rem\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1440 320\" preserveaspectratio=\"none\"><path fill=\"currentColor\" fill-opacity=\"1\" d=\"M0,32L40,64C80,96,160,160,240,181.3C320,203,400,181,480,197.3C560,213,640,267,720,261.3C800,256,880,192,960,154.7C1040,117,1120,107,1200,85.3C1280,64,1360,32,1400,16L1440,0L1440,320L1400,320C1360,320,1280,320,1200,320C1120,320,1040,320,960,320C880,320,800,320,720,320C640,320,560,320,480,320C400,320,320,320,240,320C160,320,80,320,40,320L0,320Z\"><\/path><\/svg><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-f3a7ff92 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-119bc444 wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size\">At Schepers Photography, we develop and photograph advertising motifs that are not interchangeable. No generic imagery, no stock aesthetics. Instead, images that show attitude. For products, services, brands. For small campaigns or big ideas. For people who want to make a difference with their appearance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>What advertising photography can do - and what it can't<\/strong><\/h2>\n\n\n\n<p>Good advertising photography not only catches the eye, it sticks. It ensures that a message is not only seen, <strong>but also<\/strong> understands. And this requires more than just a beautiful set and good lighting. You need an image that really suits you: <strong>to the<\/strong> pitch of your brand, <strong>to the<\/strong> The way you communicate, <strong>and to<\/strong> what you want to say.<\/p>\n\n\n\n<p>A good advertising photo doesn't say \"buy me\". It shows what you are about - clearly, <strong>but<\/strong> without appearing artificial. It tells what lies between the lines - in a visual language that works. Not exaggerated, not slick, but to the point.<\/p>\n\n\n\n<p>What an advertising photo cannot do: bend. If the message and the image don't match, you can feel it. That's why we start every project with a simple question: What should you see - and what should you understand?<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-default has-large-font-size\"><strong>What we photograph - and for whom<\/strong><\/h2>\n\n\n\n<p>Advertising photography can be many things: a single motif for an advertisement. A series of images for a campaign. Or a complete brand presentation with a new look. We take pictures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>- Products - clean, staged or in use<\/li>\n\n\n\n<li>- Services - in everyday situations or staged<\/li>\n\n\n\n<li>- People - managers, employees, customers<\/li>\n\n\n\n<li>- Locations - offices, stores, halls, outdoor shots<\/li>\n\n\n\n<li>- Details - structures, processes, tools, interfaces\n<ul class=\"wp-block-list\">\n<li>- Visual statements - for campaigns, branding or editorials<br><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Our customers are start-ups, agencies, SMEs, industrial companies and service providers from a wide range of sectors. Many come from <a href=\"https:\/\/www.schepers-photography.de\/en\/photographer-mannheim\/\">Mannheim<\/a>, <a href=\"https:\/\/www.schepers-photography.de\/en\/photographer-heidelberg\/\">Heidelberg<\/a>, <a href=\"https:\/\/www.schepers-photography.de\/en\/photographer-ludwigshafen\/\">Ludwigshafen<\/a>, <a href=\"https:\/\/www.schepers-photography.de\/en\/photographer-new-town\/\">New town<\/a>, <a href=\"https:\/\/www.schepers-photography.de\/en\/photographer-frankenthal\/\">Frankenthal<\/a> or the room <a href=\"https:\/\/www.schepers-photography.de\/en\/photographer-romerberg-tips\/\">R\u00f6merberg<\/a> - others commission us throughout Germany.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-1c8254a1 wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>How we work - from the idea to the finished picture<\/strong><\/h2>\n\n\n\n<p>Whether you work with an agency or directly with us - the decisive factor is that we have a common goal. No shoot without an idea. No shoot without an idea, <strong>none<\/strong> A backdrop without context, <strong>and<\/strong> No statement without intention.<\/p>\n\n\n\n<p>Together we develop an image concept that works. No over-staged scenes, but images that you take seriously. Images that show what your brand is all about - in a format that suits your medium. Whether for web, print, social media or trade fair communication: we think about the image in terms of its use. And we plan the setup, location, lighting and timing so that it doesn't take much to make a strong impact.<\/p>\n\n\n\n<p>When taking photos, we work calmly, focused <strong>and with<\/strong> Experience. We say <strong>honest<\/strong>if something does not work, <strong>and<\/strong> suggest alternatives. Our goal is not the perfect setting, but the right image.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Advertising photography - the interface to business photography &amp; image campaigns<\/strong><\/h2>\n\n\n\n<p>Advertising photography often does not work in isolation. It is part of a bigger picture - an image campaign, a new website, a rebranding. That's why we think in context: What other content is there? What visual language is already in place? And how does the new material fit in sensibly?<\/p>\n\n\n\n<p>We coordinate with agencies, design studios, in-house teams or solo managers - uncomplicated, honest, targeted. Our images don't have to stand out. They have to fit. And make an impact at the same time. To achieve this, we work with experience, sensitivity and a clear idea of what good communication looks like.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\"><strong>Request advertising photography now<\/strong><\/h3>\n\n\n\n<p>Would you like to make your advertising message visible - in images that are honest and professionally realized? Then write to us or give us a call. We look forward to your project - and to bringing it to life together.<\/p>\n\n\n\n<p>True to the motto:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.schepers-photography.de\/en\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">Schepers Photography<\/mark><\/a> - Advertising photography that doesn't just look good, but works.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Wir bei Schepers Photography entwickeln und fotografieren Werbemotive, die nicht austauschbar wirken. Keine generischen Bildwelten, keine Stock-\u00c4sthetik. Stattdessen Bilder, die Haltung zeigen. F\u00fcr Produkte, Dienstleistungen, Marken. F\u00fcr kleine Kampagnen oder gro\u00dfe Ideen. F\u00fcr Menschen, die mit ihrem Auftritt etwas bewegen wollen. Was Werbefotografie leisten kann \u2013 und was nicht Gute Werbefotografie f\u00e4llt nicht nur auf, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Werbefotografie f\u00fcr Unternehmen - Jetzt Informieren","_seopress_titles_desc":"Echte Werbefotografie, die ihre Marke tr\u00e4gt: visuell, authentisch, markengerecht. Erreichen Sie Ihre Zielgruppe gemeinsam mit Schepers.","_seopress_robots_index":"","werbesofa_core_post_meta_password_title":"","werbesofa_core_post_meta_password_text":"","footnotes":""},"class_list":["post-41079","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.schepers-photography.de\/en\/wp-json\/wp\/v2\/pages\/41079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.schepers-photography.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.schepers-photography.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.schepers-photography.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.schepers-photography.de\/en\/wp-json\/wp\/v2\/comments?post=41079"}],"version-history":[{"count":0,"href":"https:\/\/www.schepers-photography.de\/en\/wp-json\/wp\/v2\/pages\/41079\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.schepers-photography.de\/en\/wp-json\/wp\/v2\/media?parent=41079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}